Clients at beauty salons can be fickle, but they are loyal. They’re hesitant to entrust their appearance to a new salon, but once they discover a hairdresser they like, they’ll stick with them for years.
Brands may use salon social media marketing to tell their stories. It can represent beliefs through themes, provide offers, reveal behind-the-scenes information with clients, and interact in a more personal way. If you’re new to the world of corporate social media and aren’t sure what to post, keep reading. We’ve compiled the definitive list of inspirational, entertaining, and informative content ideas for your hair salon’s social media marketing.
1. Concentrate on Your Intended Audience
Before you begin your hairstylist marketing, you must first determine your target audience and where they spend their online time.
In a nutshell, you must develop your ideal buyer persona by determining the age group of your audience, gender, location, social media platforms they utilize, and the information they seek on the internet.
After you’ve learned all of this, you’re ready to move on to the next level.
2. Select Your Social Networking Platforms Carefully
Knowing where your audience spends most of their time can allow you to better target them by creating accounts on those networks. For example, perhaps you learn from your clientele that they spend a lot of time browsing for ideas on Pinterest before coming to the salon. That’s an excellent opportunity for you to start a Pinterest company board and share hair trends, inspiration, tutorials, and more.
Remember to limit your publishing to the most critical channels. Make yourself visible to your specialized audience, not the general public, whether on Pinterest, Facebook, or Instagram. To get the best results from a salon’s social media marketing, you’ll need to be creative and competent.
3. Make use of video.
Video is a great way to quickly and visually communicate practically everything about your salon. However, video can be challenging to the top when it comes to making an impact.
These movies of a company’s summary are ideal for your homepage. Add them to your Facebook profile and optimize them for YouTube search.
Don’t just settle with an overview video. Videos are also excellent social media material. Short, before-and-after videos of intriguing styles will receive a lot of social media attention.
4. Don’t Overlook Testimonials
Request that your customers rate you on social media platforms to assist you. But you know what’s even more fascinating? Testimonials written by hand Purchase a review book and have your customers fill it out. Then, on the software solution, select a photo, alter it with online tools, or discover a template for salon marketing ideas and post it.
5. Make use of quotes and memes.
One of the finest salon marketing for hairstylists is to include a human side to your page by posting hilarious, motivational/uplifting pieces in moderation. People will connect better with memes, beliefs, and approachable content if you don’t just focus on selling goods on your website.
These images are an excellent approach to communicating with your target audience. Especially now, when everyone is feeling lonely as a result of the lockdown. A few encouraging words can brighten someone’s day while also assisting you in building a solid community. With the help of a complete salon marketing program, you can uncover these images and more ideas.
6. Organize Freebies
Giveaways are a terrific marketing idea for a hairstylist to attract clients, whether you’re a hired hairdresser or planning to own or run a hair salon.
It is a universal reality that everyone enjoys receiving gifts. When you give away something for free on social media, you can have various goals in mind, such as developing your page, drawing people to your salon, or increasing participation. You will establish contest rules for your audience based on your purpose.
7. Respond to Your Inquiries
You are seen as an open and communicative professional if you are engaged on social media. That’s a benefit when it comes to working as a hairstylist, and it’s the kind of service that customers like.
Giving individual attention to your clients and online followers by responding to their questions, problems, and feedback helps you establish a better brand that clients want to be loyal to.
8. Showcase Your Team
Sharing images of your salon colleagues with a bit of description is a terrific social media marketing strategy for hairstylists. You might write about their favorite haircut, their expertise, or their favorite items, for example. You’ll be able to create a friendlier environment for your incoming clients this way.
Remember that the effectiveness of your social media marketing for salons is determined by the amount of time you devote to it and the quality of the strategy you apply.
EZ Transaction is the best Salon Appointment Booking App to handle everything for salons and spas, leaving you free to operate your business for salons and spas. To know more, simply visit https://www.ez-transaction.com/ today!