If you’re involved in the photography business, you have to have the right marketing tactics.
Whether you’re just looking to start your photography business or have been doing it for a while, you’ll need to promote your work to attract new clients and projects so you can keep working.
If you type “photography marketing ideas” into a web browser, you’ll get many results, but the vast majority of them are the same old ideas. Unfortunately, many conservative notions no longer operate effectively in an era where online marketing is gaining over.
In this post, we’ll go over the ten strategies on how to market your photography business, including how to use social media, optimize your website, and get your work seen.
1. Your Website
In today’s world, having a website is very much a given for businesses. People will most likely go elsewhere if you don’t have a professional website. Professional images, information about your sessions, location, and pricing should all be included on your website. Include your company’s branding and make it extremely simple to browse and read.
2. Create a one-of-a-kind and personal ‘About Us’ page.
What distinguishes you from other photographers? You can describe how you got started or why you’re so passionate about your profession and capturing special moments in your writing. Write a genuine and personal tale that others can relate to, something that will set you apart from the competition.
3. Leverage Social Media
If you want to promote your photography business, simply start posting on a multitude of social media platforms, including Facebook, Twitter, Instagram, and Pinterest to gain more traffic and exposure.
Schedule your post during the busiest times of the day to increase the number of people who view it. Ensure tags in your Instagram posts that identify your location, type of photography, and other pages that display images.
4. Make a list of local vendors in your field to include on your website.
To assist your clients, compile a list of local merchants in your area. If you’re a wedding photographer, your list should include your favorite venues, florists, event coordinators, and, of course, you.
Beyond assisting potential customers, compiling this list can help your website be discovered and seen by a large number of individuals. To increase your exposure, post your links on local forums and groups.
5. Create your email list and send out newsletters regularly.
Looking to know how to grow your photography business? If so, create an email list from the start and send out regular newsletters to your readers. It’s far easier to market to those who are already interested, such as those on the mailing list! What information should be included in the newsletter? It could consist of information about your company, special discounts, blog posts, new sessions or packages, and so on.
6. SEO (Search Engine Optimization)
Does your name come up top on Google when a client searches for a photographer in your area? There are a few things you can do to ensure that your business and content appear on the first page of results. There are SEO plugins that allow Google to find your content and associate it with relevant searches. Consider Google as a blind person who requires assistance to see your message. When tagging your content, be as descriptive as possible and limit yourself to five keywords. Make sure to give your photos a keyword or phrase when you publish them in your blog post. At the very least, try to blog once a week. The more content you have, the more views you’ll get.
7. Referrals should be encouraged.
Starting your own photography business could be potentially daunting as you initially might struggle to get clients. The most valuable kind of marketing is a word of mouth recommendations. People are more inclined to contact service after hearing about it from a trustworthy friend who had a positive experience.
Encourage your satisfied customers to tell their friends about you. If you share your work on social media and tag or recommend people to you, you can get a little discount.
8. Join forces with vloggers.
Do you have any favorite vloggers whose videos you enjoy watching? For example, you may approach them and offer them a free/discounted session in exchange for a behind-the-scenes video.
Working with well-known vloggers can help people get a closer look at your work (and maybe even a glimpse of what goes on behind the scenes) and the incredible results you can achieve. Work with YouTube influencers as part of your marketing strategy because many of them have a large following and a lot of influence.
9. Facebook Advertising
Facebook advertising is a great strategy to promote your photography business. With your digital marketing approach, advertising on Instagram and Facebook will open up new possibilities. You may also use the platforms to advertise for free and then boost your posts later. It’s crucial to experiment with each platform to figure out your favourite ad strategy.
10. Flyers and printed materials advertising local specials should be distributed.
Distribute your company’s fliers to neighborhood businesses. Specials that are relevant to your area should be promoted. You’ll want to keep your audience up to date on the latest deals, and print advertising materials are a great way to do that. Make contact with local companies to see if you can leave materials for possible customers.
11. Contribute to the community
If you got to know how to run a photography business, start contributing to the community. This not only helps you create relationships with other professionals who may need your services or refer you to individuals they know, but it also helps you get your name out there. Only a few groups would decline complimentary photography coverage for their event. Consider donating a session to a cause close to your heart. Alternatively, you might offer a free session as part of a silent auction. Here, the options are limitless.
12. Make Special Offers
People are drawn to limited-time deals because they don’t want to lose out on a fantastic deal. As a result, consider offering special discounts to prior clients to entice them to use your services again.
This exclusive offer can also be shared on social media. Start with social media sites like LinkedIn and Instagram.
A mini session is an example of a promotional offer for your portrait photography business: shorter and more economical shoots that can attract clients who aren’t ready to engage you for an entire shoot.
A well-executed expansion and growth strategy can win your business more in the marketplace. Even if this means suffering some financial burden in the short term but it will put you ahead of your competitors and ensure you remain there for the long run. If you’re determined to learn some business growth tips to maximize your profits this year, be sure to take a look at the 10 Simple Yet Effective Marketing Ideas for Your Small Business Growth as well. Best of luck!